Get acquainted with the faces behind our mission. Meet our exceptional team.

Hi, my name is Eduardo and I am the CEO and founder of Wise Option. In 2002, while studying IT at Oklahoma City University, I created the software system, ‘Ranch Manager,’ as part of my master’s thesis.
Today, I spend much of my time visiting Wise Option customers, including vet hospitals, equine reproduction facilities, and small animal clinics, gaining valuable information to make our product even more effective.

Hello, my name is Rachel and I have worked as a Support and Implementation Manager at Wise Option since 2020. As a former Wise Option user, I understand the software and its many benefits. During my previous roles at Four Sixes Ranch and UC Davis, I worked extensively with Wise Option’s practice management solution.

Hi there, my name is Shahid and since joining the Wise Option team in 2016, I have been working as Network and Security Manager. I am extremely passionate about everything technology-related and love to spend time learning about new products and developments in the tech world.

Hi, I’m Lindsay Flitner! I have 13 years of experience in the equine veterinary industry and am excited to bring that perspective to my role as an account manager. In my free time, I enjoy riding my own horses and spending time outside with my husband and son.

Hi, I'm Sanjeev Kumar! I have been working as a Project Manager at Wise Option, focusing on overseeing the development and maintenance of our equine management software. I am passionate about creating efficient and user-friendly solutions for our clients.

IT Support Specialist with over 10 years of experience and 3 years working at Wise Option providing technical support. Focused on helping users resolve issues efficiently, ensuring smooth daily operations, and delivering reliable and friendly support.

Since 2009, I have worked in the online marketing space, specializing in digital marketing, brand storytelling, and customer engagement. At Wise Option, I lead social media, marketing, and outreach initiatives focused on supporting equine professionals through innovative equine management software and long-term industry partnerships.